Youtube, DRM, ratings, and sales

A couple of articles I saw this morning together emphasize that the efforts to stop every technical copyright violation of ones content, promote DRM, and protect it with DMCA type legislation (unfortunately probably coming to Canada soon) do not in the long run protect copyright holder interests.

Techmeme points to an article that says that CBS TV ratings have increased for shows that CBS posted clips of on Youtube.

Michael Geist points to a Newsweek article that talks about how people are getting fed up with competing and incompatible rights management schemes for music players and download sites.

I think the discussions about the things that should be exempt from legislation preventing DRM hacks is misplaced – simply don’t pass DRM protecting legislation in the first place.

I do have sympathy for creators of products not getting compensated for that due to unpaid copying (bootleg copying or counterfeiting is certainly not a good thing). Most of the efforts at DRM and trying to stop individual copying or posting on sites like YouTube does not seem in the long run to have any positive effect.

Seems that ticking off the very customers you want to reach, and stopping free advertising, outweighs any protection that is gained.

Read the techmeme post

Read Michael Geist’s post

One thought on “Youtube, DRM, ratings, and sales”

  1. Hi David,
    I agree 100% – A great example is I know a couple of people who have started watching TV shows because they have caught the first couple of seasons after downloading them. Now they’re on the hook for new episodes as they come out. The network would not have these individuals watching the shows had they not been accessable in the first place. While I don’t necessarily agree with downloading TV shows I can’t argue with the logic that it has benefited the networks.

    The fact that the Colbert Report is proud of how much content it has on YouTube and as far as I can tell has no intention of trying to get it removed shows that some people “get it”. Hopefully those who get it will, eventually, outweigh those who do not.

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