While I do have some sympathy for the IOC’s desire to maximize TV revenue from the Olympic games, the IOC always strikes me as being about a decade behind in their rules about things like event video on Web sites, and blogging.
The IOC has just released its rules on what athletes can and can not do on their blogs. Techdirt sums it up by saying: First Rule: No Blogging Anything Interesting
Frankly, watching Olympic events is not a zero sum game. How many of us have the time or inclination to watch hours of TV every day during the Olympics? If people turn to websites or blogs to get their Olympic news or watch a winning performance in a sport they are interested in, it doesn’t have to mean that TV viewing/revenue will drop.