That’s the title of my Slaw post for today. It reads as follows.
One thing guaranteed to get attention and create buzz is any new Apple product unveiling – whether or not one is an Apple fanboy / fangirl. Yesterday’s was no exception. It was noteworthy in part because of the absence of Steve Jobs. But Tim Cook and other Apple executives did not disappoint.
Various products were updated, but the new iPhone 4s gets the most attention. Here is a summary from the Canoe Tech blog about the 4s and its introduction in Canada. Here is a link from the Apple site that has more detail and a couple of videos.
One thing I am mystified about is that Apple stock apparently dropped a bit after the announcement based on disappointment that they unveiled the iPhone 4s, not the iPhone 5. I get that stocks are priced on anticipation, but as far as I can tell, the only thing Apple may have done wrong was to call it 4S instead of 5.
It may look like the 4, but inside it has a faster processor, better graphics, better camera with features such as image stabilization, a world phone compatible with several cell systems, better call quality, and more. It also includes Siri, an intelligent assistant that responds to natural language voice commands. For example, if you say to the phone, “do I need an umbrella today”, it will bring up the weather forecast for your location.
The improvements are enough that anyone with earlier models, especially 3 or 3G models, will feel the “need” to upgrade.